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Welcome back, Cloud Practitioners. In this article, we dive into AWS Customer Engagement Services—a critical suite of tools you need to understand for the CLFC02 exam. We will define these services briefly, explore the four main components in detail, and conclude with a concise summary.
The image outlines objectives for defining customer engagement services, including AWS Activate for Startups, AWS IQ, AWS Managed Services, and AWS Support.

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Overview of Customer Engagement Services

AWS Customer Engagement Services help enhance the interaction between AWS and its users. These services aim to build strong customer relationships and support a seamless cloud experience. Among these is AWS Support, which we will detail later in this article. The primary focus here is on how each service contributes to customer success.

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AWS Activate for Startups

AWS Activate for Startups is tailored for early-stage companies. It provides access to essential resources such as technical support, AWS service credits, training, and a dynamic startup community—helping transform your startup from concept to production readiness. Consider these key benefits of AWS Activate for Startups:
  • AWS service credits to reduce infrastructure costs.
  • Comprehensive technical support and training.
  • Access to a vibrant community to facilitate networking and guidance.
The image outlines AWS Activate for Startups, highlighting tasks: providing credits, offering technical support and training, and facilitating access to AWS's startup community.
This program is perfect for startups seeking expert guidance while controlling costs. It also offers valuable networking opportunities with other entrepreneurs and access to training resources aimed at strengthening your team.
The image outlines two use cases: early-stage startups using AWS credits for infrastructure and startups using technical support for scaling services.
Furthermore, AWS Activate for Startups promotes a culture of learning and collaboration—a key factor in the success of many leading companies built on AWS.
The image outlines two use cases: networking in the AWS startup community and utilizing training resources to build a skilled team.

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AWS IQ

AWS IQ connects clients with certified AWS experts for project-based assistance. Similar to freelance platforms, it allows you to post a request for specialized AWS support and receive customized guidance from professionals. Key features of AWS IQ include:
  • Direct connection with AWS experts for tailored project consultation.
  • A secure platform for seamless collaboration.
  • Personalized support that benefits both startups and established businesses.
The image shows a purple icon with two user silhouettes and a checkmark, labeled "AWS IQ," with a copyright notice for KodeKloud.
By offering expert-driven project scoping and implementation, AWS IQ ensures that your AWS projects benefit from best practices and specialized insights.
The image shows two use cases: AWS experts finding project opportunities, and clients receiving personalized assistance and solutions.

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AWS Managed Services

AWS Managed Services (AMS) provides comprehensive operational and infrastructure support, leveraging AWS’s vast experience. AMS is designed to help manage and optimize your AWS environment, making it ideal for organizations undergoing transitions or scaling operations. AMS offers:
  • Expertise in managing and optimizing infrastructure operations.
  • Enhanced security and compliance support.
  • Assistance with large-scale migrations and ongoing operational improvements.
  • Automated operations management for increased efficiency.
The image illustrates AWS Managed Services (AMS) with two components: Operations Management and Infrastructure Management, connected by a central icon.
AMS is especially valuable for those requiring structured consulting and best-practice support for extensive deployments, improved security, and regulatory compliance.
The image outlines two AMS use cases: aiding in migration and cloud adoption, and utilizing AMS for continuous compliance and automated operations.
When referring to “managed services,” note that AWS Managed Services is a specialized offering focused on the day-to-day management and operational tasks of your cloud infrastructure.

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AWS Support

AWS Support is the cornerstone of customer assistance through a multi-tiered service model. It ranges from Basic support to advanced tiers like Business, Enterprise On-Ramp, and Enterprise, each providing increasing levels of technical support and personalized service. Highlights of AWS Support include:
  • Multi-channel technical support via forums, email, phone, and virtual meetings.
  • Advanced features like Infrastructure Event Management at higher tiers.
  • Proactive crisis management and dedicated technical account management under Enterprise offerings.
The image is a conclusion slide listing benefits of AMS: infrastructure management, security compliance, enterprise leverage, migration aid, and continuous automated operations.
This service is essential for ensuring that your AWS environment runs smoothly, minimizing downtime and efficiently managing critical incidents.
The image outlines two AWS support use cases: crisis management and resolution, and proactive infrastructure management.

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Summary of AWS Customer Engagement Services

Below is a quick summary of each AWS Customer Engagement Service:
ServiceKey OfferingsIdeal For
AWS Activate for StartupsAWS credits, technical support, training, and a supportive startup communityEarly-stage startups aiming to scale effectively
AWS IQDirect connection with certified AWS experts for personalized support and project consultationBusinesses needing specialized, project-specific guidance
AWS Managed ServicesComprehensive operational and infrastructure management, including security, compliance, and automationOrganizations transitioning to cloud or managing large-scale deployments
AWS SupportMulti-tier technical support, proactive crisis management, and infrastructure event managementAny AWS user seeking continuous operational excellence
The image describes "AWS Activate for Startups," highlighting tailored resources and exclusive offers and credits for startups.
Collectively, these services empower you to build, manage, and optimize your cloud-based solutions with confidence. They streamline operations and ensure you have the expert support needed to succeed on AWS. I’m Michael Forrester. Thank you for reading, and see you in the next lesson.

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